Ghoomoworld is a travel agency based in Navi Mumbai, known for their tours to North India, especially Himachal Pradesh.

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Objective:

• Create content to generate leads organically.
• Improve Ghoomoworld’s branding and positioning as the best in North India tours.
• Visually and conceptually fix their content to target GenZ. </aside>

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Challenge:

Ghoomoworld gained a big audience through content creator collabs but it was not sustainable. The audience didn’t respond to Ghoomoworld as a travel agency but to only to creators it collaborated with. They didn’t have organic content, and their visuals were all over the place.

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Process:

We divided our process into 4 Milestones. Each phase dealt with a set of problems.

We at Socialion do believe in the algorithm gods, but that doesn’t limit us to ‘trend hopping’.

We use ‘trends’ to our advantage by sandwiching a content strategy that bests suits you, with what’s going viral.

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Milestone 1: Fix visual branding, brand voice and profile

All pieces of content on their page followed no strategy. It was a mix of memes, creator collabs and UGC content that didn’t follow any brand guidelines.

To solve this problem, we started off by creating 3 different brand kits.

Our team and the client decided to go ahead with option 3.

We went onto creating visual formats and a personalised moodboard for:

• Reel covers